Senior Product Marketing Manager

Company: SecurityHQ
Location: New York
Posted on: February 1, 2025

Job Description:

Job Description:As a Senior Product Marketing Manager, you will engage cross-functionally with the relevant teams to design, plan and execute a go-to-market strategy that drives real measurable success for SecurityHQ. This will include building differentiated messaging that increases awareness and demand.You are a self-starter who is capable of excelling in a fast-paced environment by taking ownership of the product marketing activities for our core suite of Managed Security Solutions Providers (MSSP) offerings. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into simple, compelling messages that resonate with customers is crucial.Responsibilities:

• Positioning: Create sharp, bold and differentiated positioning with a clear understanding of the target customer and the core capabilities of the offering.
• PMM Leadership: Plan, implement, and manage our overall product marketing strategy for SHQ and associated product and service offerings.
• Market and Competitive Intelligence: Be the expert on target buyers, market trends, and competitive offerings across the cybersecurity landscape and how this intersects with our offerings. Use this to drive differentiation and influence overall planning.
• Content Creation: Work with our existing content team to create content including collateral, thought leadership assets and solution presentations, website content, videos, blogs, articles and more to execute communication strategies and accelerate the buyer's journey.
• Sales Enablement: Develop succinct and effective sales assets/training materials (training, FAQs, etc.), making it easy for non-technical sales/BDRs to understand our complete suite of services.
• Trusted Evangelist: Serve as an evangelist for our products through thought leadership and blogging, social media, and public speaking.
• Partner closely with campaigns, sales, and pre-sales solution engineering to drive cross-functional alignment on programs to drive pipeline.Location: New York, United StatesQualifications:

• Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.
• Ability to translate complex services/technology into simple, compelling messages and narratives that resonate with prospects, customers, partners and the SHQ sales team.
• Excellent people and management skills to interact with cross-functional teams, partners and other third parties.
• Consistent track record in defining/driving project execution with minimal guidance and performing well in a fast-paced environment.
• Proven track record of execution on product launches, initiatives/programs.
• Strong business acumen and technical background.
• Experience in cybersecurity, MSSP, and/or marketing technical services a major plus.Education & Experiences:
  • 3+ years of product marketing experience.
  • Bachelor's degree in an applicable field.
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Keywords: SecurityHQ, East Orange , Senior Product Marketing Manager, Executive , New York, New Jersey