Group Product Director, Psoriatic Access & Customer Experience Marketing, Immunology

Company: Disability Solutions
Location: Horsham
Posted on: February 1, 2025

Job Description:

Johnson & Johnson is currently recruiting a Group Product Director, Psoriatic Access & Customer Experience Marketing, Immunology, located in Horsham, PA.\rAt Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.\rFor more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.\rWe know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.\rAt Johnson & Johnson, we all belong.\rThe Group Product Director, Psoriatic Access & Customer Experience Marketing will join and lead a highly capable marketing team composed of dedicated and passionate individuals. This position will be responsible for leading a team accountable for the access and patient and customer experience marketing for TREMFYA--. This role will act as a leader in the Rheumatology marketing team and will report directly to the Director of Marketing for Rheumatology, while also supporting the Dermatology Marketing cross-Psoriatic Access & Experience strategy and execution. The individual in this position will have responsibility for shaping the Acx strategy, defining field strategy and direction regarding access opportunities and PECS programs, designing the omni-channel promotional plan of our Customer Experience & Access (inclusive of leading our Biocoordinator Speaking Faculty and ACx congress and P2P strategy & execution) and identifying and implementing new solutions to drive TREMFYA access and fulfilment across Rheum & Derm.\rThe Group Product Director must develop, retain, and motivate direct reports. Responsible for the development of all employees within team by supporting the development of Human Resources Planning (HRP) programs including management development and training to meet current and future business needs. Provide an environment which encourages the company's commitment to equal employment opportunity and the value of a diverse work force.\rThis person will be accountable for meeting key strategic imperatives of the brand and contributing to revenue performance in the U.S. to meet and exceed share goals. TREMFYA is a highly visible asset in the J&J Immunology portfolio of products, and this position will create a significant career opportunity. This individual must demonstrate strong leadership presence through influencing without authority with high-level management, attention to detail, and excellent strategic thinking. This position requires extensive interactions with multiple stakeholders.\r\rKey Responsibilities:

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• Develop, retain, and motivate a high-performance marketing team in a fast-paced environment.
• Development the execution of ACx marketing strategies, access messaging and targeting and tactics to drive performance of TREMFYA in Rheumatology & Dermatology related to access and patient/customer experience
• Ensure clarity of Access related field strategy and execution and resource utilization in partnership with Sales Leadership, IPS and HCP Marketing Teams
• Lead in partnership with the Thought Leader Liaison team the relationship management for Biocoordinator/Office Staff KOLS and Faculty in Rheumatology & Dermatology, Peer-to-Peer Content related to ACx and BC-related professional education and congress strategies and executions
• Lead the design of the Omni-Channel plan to promote and educate on TREMFYA's access and industry leading TREMFYAWithMe experience and outline the team plan to deliver tactical innovations to meet that plan
• Lead the DEP/JET direction in partnership with the PD of DEP & Omnichannel to identify and design Access-related insights, triggers and direction related to access and experience opportunities and strategies
• Identify opportunities for innovation & improvement in our HCP and patient experience in writing, access and receiving TREMFYA and partner with PECS to advance meaningful solutions to enhance fulfilment
• Ensure strong partnership with sales and peer marketers responsible for HCP Marketing, DTC, PECS, FRM and IPS Channels to ensure strong collaboration and consistency from strategy to execution across Rheumatology & Dermatology
• Work closely with the Commercial Excellence team to translate data into meaningful insights that shape strategy and design and lead key BC / Office staff Ad Boards as needed
• Play a critical role partnering with cross functional partners including Medical Affairs, Global Marketing, Finance, R&D, Quality, Sales and cross-franchise marketing to develop plans and tactics for the U.S. business and develop plans for translating clinical data into commercial opportunities
• Build relationships and work effectively with external agencies and key internal partners to ensure prioritized successful tactical execution.
• Partner with legal, medical, regulatory & HCC to obtain approval of marketing materials.
• Demonstrate strong strategic and operational planning excellence to ensure proactive and timely cross-functional plans regarding TREMFYA data, competitor activities, market events and more; Responsible for delivering the ACx Tactical plan and continued optimization of plan in addition to BME accountability
• We believe the values that guide our decision-making are guided by Our Credo, and this challenges us to put the needs and well-being of the people we serve first\r\rThis is not an exhaustive, comprehensive listing of job functions. May perform other duties as assigned.\r\r

Keywords: Disability Solutions, East Orange , Group Product Director, Psoriatic Access & Customer Experience Marketing, Immunology, Executive , Horsham, New Jersey