Product Manager, Professional Promotion, TALVEY

Company: Disability Solutions
Location: Horsham
Posted on: February 1, 2025

Job Description:

Johnson & Johnson is currently recruiting for a Product Manager, Professional Promotion, TALVEY-- located in Horsham, PA.\rAt Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for humanity. Learn more at https://www.jnj.com/.\rFor more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.\rWe know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.\rAt Johnson & Johnson, we all belong.\rThe Product Manager will help to execute professional marketing strategies for TALVEY--. In this role you will be developing and implementing innovative marketing strategies and resources for oncology field teams and non-personal promotion. The product manager will work closely with a large, cross-functional team from Brand Marketing, Media Excellence, Advanced Analytics & Sales Leadership to develop professional marketing plans and tactics for TALVEY--.The Product Manager will report to the Group Product Director for Professional Promotion and will serve as a core member of the brand team.\rKey Responsibilities Include:

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• Develop, own, and implement strategies and non-personal promotional plans supporting health care professionals. Key components will include strategic and tactical media planning, agency oversight, internal content review/approval and custom media development.
• Lead promotional strategies for professional communications in digital, print, social media, and search channels from strategic vision through final execution.
• Drive leadership in digital engagement in the non-personal channel including ownership over content development & implementation of omnichannel executions.
• Actively lead and contribute to Professional Promotion Team responsibilities, such as field engagement, training initiatives and customer interaction along with culture-building activities.
• Work efficiently with external agencies, key internal partners and cross functional groups within the organization.
• Partner with internal & agency stakeholders to measure & optimize channel performance\r\r

Keywords: Disability Solutions, East Orange , Product Manager, Professional Promotion, TALVEY, Executive , Horsham, New Jersey