Product Manager, Monetization
Company: Tbwa Chiat/Day Inc
Location: New York
Posted on: February 1, 2025
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Job Description:
Citizen is the No. 1 public safety app in the U.S., with a
mission to make the world a safer place. Citizen provides 911
alerts so people can use their phones to keep themselves, and the
people and places they love, safe. Citizen has notified people to
evacuate burning buildings, deterred school buses from nearby
terrorist attacks, and led to the rescue of kidnapped children and
missing people.Citizen's 911 alerts are accompanied by live
stories, real-time updates, and user-generated content so app users
never have to wonder why there are helicopters overhead or fire
engines flying by. By broadcasting from the scene of an incident,
communicating with one another, and reading live updates,
communities are empowered by Citizen. We act fast, break news, and
give people the immediate information they need to stay safe. And
we're just getting started.Our flagship paid product-Citizen
Premium-is a only-of-its-kind personal safety subscription that
allows users to reach a digital guardian 24/7 for $20/mo.
Subscribers used Citizen Premium to guide emergency response to
remote hiking locations, or travel safely on late-night
walks.Citizen Plus, which sits between the free Citizen app and
Citizen Premium at $6/mo, currently unlocks 6 new features.
Available for the first time ever, Citizen Plus includes the
powerful ability to listen to police and fire radios, customize
your alerts, unlock past incidents, create alert zones, view nearby
registered offenders, and see crime statistics.Already relied on by
millions of people every day, Citizen will expand even further
across the United States this year to keep more users safe and
informed. We're looking for hardworking, mission-driven individuals
to help bring Citizen to hundreds of cities nationwide.Citizen is
backed by 8VC, Founders Fund, Goodwater Capital, and Greycroft and
has raised $100M+ in VC funding.About the RoleWe're seeking a
seasoned Product Manager to oversee Citizen's monetization roadmap
across our two subscription tiers. This is one of the fastest
growing areas of the business, with the opportunity to create many
new and exciting features. Expect to collaborate with a
well-staffed team of designers, engineers, marketers, and data
scientists to execute new products, and improve on existing
ones.This person is a leader who can combine analytics with a clear
product mindset. This role requires someone with deep experience
managing consumer subscription products. Ideal background is in
mobile gaming, news, entertainment, dating, fintech, or other
fast-moving subscription business.A quantitative mindset will be
required to model different financial outcomes of potential
projects, and manage the AB testing, planning, implementation, and
rollout of revenue optimizations. Above all, this person must think
from a customer-first perspective and be an advocate for Citizen
users across the country.Requirements
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Keywords: Tbwa Chiat/Day Inc, East Orange , Product Manager, Monetization, Executive , New York, New Jersey
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