Brand Consulting - Director, Insights & Analytics

Company: Creative Artists Agency
Location: New York
Posted on: February 1, 2025

Job Description:

Brand Consulting - Director, Insights & AnalyticsCreative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.The RoleThe CAA Brand Consulting Insights & Analytics Director will play a key role in some of our most high-profile client work and new-business initiatives. This position will lead the development and 'sell-in' of Sports, Entertainment, and Impact strategies - partnering with Account leads to advise C-suite clients and their teams on how to leverage data-driven insights across each media channel and consumer touchpoint.The DepartmentCAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy.Responsibilities

• Support the design, implementation, and management of sponsorship strategy, valuation, and measurement initiatives across a portfolio of clients.
• Utilize third-party, internal, and client-owned research tools to aggregate and analyze marketing data.
• Use data visualization skills and tools to analyze and package reports for key internal and external stakeholders.
• Leverage data to develop new insights with the goal of improving planning and strategy execution.
• Interact directly with internal teams and clients to manage expectations and meet deadlines.
• Develop and deliver overarching strategic vision grounded in data for client assignments, defining and prioritizing initiatives that directly support marketing/business goals and brand KPIs.
• Partner closely with our Strategy and Account teams to build and apply insight and data-driven personas, segmentation models, customer journeys, and measurement frameworks.
• Interpret category and consumer trends to inform sponsorship marketing, partnership, campaign and communication strategies.
• Act as a bridge between internal teams - Account, New Business, Data, Strategy, Creative - facilitating optimal team outputs while balancing efficiency and effectiveness.
• Brief and collaborate with internal and external partners.
• Develop and apply ownable positioning for brands within Sports, Entertainment and Impact.
• Proactively pitch innovative ideas, new partners, new channels, and test and learn opportunities.
• Cultivate relationships across CAA to find and promote new opportunities for clients.Requirements
  • 8+ years of experience in a data-driven insights and strategic role.
  • Expertise in interpreting consumer research and data (quantitative & qualitative) and applying to solutions-based client strategies.
  • Strong Excel and PowerPoint skills.
  • Experience managing, developing, and mentoring junior team members.
  • Highly developed communication skills, both verbal and written.
  • Natural curiosity and a demonstrated ability to turn observed data into a story about what behavior is driving it.
  • Strong analytical skills, ability to think critically and work collaboratively on fast-moving projects.
  • Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented.
  • Ability to influence, persuade and lead broader teams.
  • Experience communicating and providing consultation and advice to clients.
  • Ability to travel and attend work events outside normal business hours on an as-needed basis.
  • Global experience or experience working on multi-market accounts.
  • Knowledge, passion and curiosity on all things culture, sports, and entertainment.
  • Ability to confidently present plans, thought leadership and ideas to senior leadership audiences.
  • Experience working on new business pitches, to support when opportunities arise.Preferred Skills
    • Experience developing Sports, Entertainment & Impact related sponsorship strategies.
    • Experience valuing partnership opportunities and assets.
    • Experience designing and implementing sponsorship measurement campaigns.
    • Team player and ability to collaborate with junior and senior level colleagues.
    • Experience with YouGov, Meltwater, or other syndicated research platforms.LocationBased out of the New York office, this role is onsite/in office Tuesday thru Thursday and remote Monday and Friday.Compensation: The annual base salary for this position is in the range of $135,000-$166,000. This position also is eligible for benefits and discretionary bonus.Creative Artists Agency, LLC (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race, color, religion, creed, gender or sex, national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, or any other characteristic protected by applicable law.
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Keywords: Creative Artists Agency, East Orange , Brand Consulting - Director, Insights & Analytics, Executive , New York, New Jersey