Direct Marketing Specialist
Company: VirtualVocations
Location: Brooklyn
Posted on: February 1, 2025
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Job Description:
A company is looking for a Direct Marketing Segmentation
Specialist.
Key Responsibilities
Analyze and segment donor populations to identify opportunities for
targeted fundraising campaigns
Develop and refine campaign strategies based on audience insights
and manage data integration into campaign planning
Ensure accurate merge/purge instructions are provided to prevent
data duplication and enhance list hygiene
Required Qualifications, Training, and Education
Bachelor's degree in Marketing, Business, Statistics, or a related
field
Exposure to data analysis or segmentation within a fundraising or
direct marketing environment
Strong proficiency in database management and data analysis
tools
Understanding of direct response fundraising mechanisms and
strategies
Experience with CRM systems and data validation
Keywords: VirtualVocations, East Orange , Direct Marketing Specialist, Advertising , Brooklyn, New Jersey
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