Head of Creative Sync Partnerships

Company: Tbwa Chiat/Day Inc
Location: New York
Posted on: January 20, 2025

Job Description:

UnitedMasters is building a marketplace that connects artists, brands, and fans - empowering over 1.5M artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters' music distribution platform and its deep ties to brands, UnitedMasters enables independent artists to grow and earn unlike any other platform.Its unrivaled monetization opportunities for artists are amplified by Translation, UnitedMasters' in-house creative marketing agency renowned for helping ambitious brands thrive in contemporary culture. In 2022, Translation was awarded the number three spot in Ad Age's Agency A-List and AdWeek's Multicultural Agency of the Year. One year before, Translation was awarded Ad Age's Small Agency of the Year.We are looking for a Head of Creative Sync Partnerships to join UnitedMasters! Please note that this role is a Hybrid role: three days in office and two days remote.What You'll Do

• Establish and lead a sophisticated creative sync partnerships team, holding team members accountable to revenue targets and goal attainment.
• Oversee pitching of creative sync opportunities to potential and current clients and negotiate/close deals.
• Create go-to-market strategies to drive awareness for the UnitedMasters Creative Sync team and unlock opportunities for our UnitedMasters Partner Artist roster.
• Build, motivate and continually develop a highly engaged and effective go-to-market team across multiple work locations.
• Manage outreach and grow UnitedMasters' position in the sync market across agencies, music supervisors, studios, and trailer houses.
• Contribute to sourcing and fulfillment strategy to ensure catalog is competitive and meets market demand.
• Partner with Music Label, Product, and Marketing teams to analyze market trends, deepen understanding of customer needs, refine unique selling propositions and continually improve messaging.Knowledge, Skills and Abilities
  • Proven ability to set goals and build a team that establishes a strong market presence and revenue.
  • You hold yourself and others accountable; you effectively direct, motivate, develop and enable your team to deliver results, even under tough circumstances.
  • You develop your team members to meet both career and company goals.
  • You have a track record in building culture, process and cross-functional collaboration to enable business success.
  • Ability to travel and host events to nurture and deepen client relationships.Minimum Qualifications
    • 10+ years of experience and extensive relationships within the music licensing community.
    • 10+ years experience pitching frontline and catalog music for placement across Advertising, TV, or Film within the US with a proven track record closing deals.
    • Proven experience building, coaching and managing a team of 3+ for a new, innovative, sync product.
    • Passionate about all genres of music and constantly evaluating new trends in the every-changing music landscape.
    • Distinct point of view on where the industry is heading and ability to inform how UnitedMasters can leverage its position in culture and independent music distribution to build sustainable competitive advantages in sync.
    • A passionate and empathetic leader who is closely attuned to our company's values and those of the independent artists we serve.
    • You are an entrepreneur at heart: You are driven, self-directed, resourceful and thrive as a player-coach. You are confident and energized about building and leading through new stages of growth.Preferred Qualifications
      • Bachelor's degree in Business, Marketing, Music Industry, or a related field.
      • Mastery of CRM software, such as Hubspot or Salesforce.
      • Deep experience in Creative Sync with a track record of success.About UnitedMasters, Inc.UnitedMasters has over 1.5 million artists on its platform and is growing rapidly. Brands like Diageo, Ally, and ESPN come to UnitedMasters to partner with these artists and play a role in moving culture forward. In the past year, UnitedMasters subscribers have grown rapidly. With $170M raised to date and valued at $550M, UnitedMasters is backed by Andreessen Horowitz, Apple, Alphabet (aka Google), and Disney amongst others. Over the last year, UnitedMasters artists have used our platform to land sync deals with major brands including the NBA, ESPN, Overtime Elite, Bose, Warner Brother Studios and NBA2k. These deals give them additional money for their work and increase their exposure.Salary Hiring Range: $170,000 - $210,000Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. in some cases bonus, stock options, 401(k) match, etc.)Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.The salary range above is for NY/CA. As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.#LI-HYBRIDApply for this job
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Keywords: Tbwa Chiat/Day Inc, East Orange , Head of Creative Sync Partnerships, Advertising , New York, New Jersey