PR Manager

Company: Brooklinen
Location: New York
Posted on: January 22, 2025

Job Description:

We're excited to be looking for a Public Relations Manager to join our team. Reporting into our Senior Manager of Public Relations and Affiliate Marketing, you will drive the PR function of Brooklinen in securing press coverage that drives revenue and positive brand sentiment.This role is perfect for you if you are a go getter who is excited to join one of Brooklinen's highest-performing channels + represent a true media darling. If this sounds like you, we'd love to hear from you!This role is based in Brooklyn, NY, and we have a 2 days in/3 days remote schedule.What you'll do

• Drive PR/media strategy, planning quarterly activations to secure revenue-driving stories, brand-building coverage, and relevant business press
• Manage and work with PR Associate to develop quarterly pitch strategies targeting "Best Of" stories, trend stories, leadership interviews, and new launch coverage
• Support product collaborations and brand partnerships by staffing calls, planning events/launch mailers/overall press strategy, and managing logistics
• Plan and execute events and mailers for key initiatives and new launches, overseeing all aspects from vendor coordination to budget management
• Collaborate with the Affiliate Team to analyze how PR placements contribute to revenue and align with company goals
• Write compelling pitches and maintain up-to-date media lists, including national, regional, print, broadcast, and digital outlets
• Build and maintain relationships with key media contacts to secure proactive and reactive coverage
• Meet with media monthly (e.g., dinners, coffees) to strengthen relationships and foster positive brand sentiment
• Partner with the Senior Manager to prepare and staff leadership interviews, offering constructive feedback where needed
• Effectively manage PR Associate to help them meet goals, understand how their work ladders up to the greater needs of the business, and grow at Brooklinen
• Manage PR budget, track invoices, and ensure financial efficiencyWe're looking for someone who brings
  • 4+ years of experience in consumer PR, either at a PR agency or in-house brand
  • Proven track record of securing top-tier press coverage
  • Established relationships with a network of editors
  • Experience in event planning, mailers, and similar PR initiatives
  • Experience managing and/or tracking budgets, invoices, etc
  • Ability to drive PR strategy and align it with broader business goals
  • Strong writing and communication skills
  • Bachelor's degree in PR, marketing, journalism, communications, or a related field is a plus!
  • Knowledge of how PR integrates with affiliate and other marketing functions is a plus!
  • DTC and retail experience is a plus!At Brooklinen, we're committed to providing a competitive total compensation package-grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between $87K and $108K.Beyond base salary, we offer a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.
    • Health Benefits: We contribute generously (even up to 100% for employee-only coverage) toward our employees' medical, dental and vision premiums.
    • Fertility Support: We provide financial support for every fertility and family-building journey.
    • Retirement Savings: A 401K plan with a 4% company match helps you build for the future.
    • Commuter Benefits: Pre-tax commuter benefits help cover the costs of getting to and from the office.
    • Product Discount and Allowance: Enjoy a 40% discount on Brooklinen products and a 25% discount for friends & family, plus a bi-annual product allowance.
    • Wellness Support: Free memberships to One Medical and Talkspace provide health and mental wellness support.
    • We also offer a flexible wellness & lifestyle $1,000 reimbursement through Joon.
    • Parental Leave: All new parents receive 14 weeks of fully paid parental leave.
    • Year-Long Summer Fridays: We wrap up at 3 pm every Friday, all year long.
    • Vacation: Start with 20 days of vacation per year (pro-rated by start date). After five years with us, you'll enjoy 25 days of vacation annually.
    • Sabbatical: At your five-year anniversary, take a fully paid, one-month sabbatical.
    • Hybrid Schedule: Our HQ team works in the office two days a week (between Tuesday and Thursday), with three days remote. Our office is open and inviting-come in as often as you like!
    • Remote Work Weeks: Enjoy additional flexibility with remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval.
    • Equity: Our HQ team receives competitive equity grants, and we'd be happy to share more details about valuing this part of compensation during the interview process.At our core, we're a team that values authenticity, passion, and genuine connection. We've cultivated a culture where friendly, welcoming, and driven people thrive together-fueling an environment that's collaborative and refreshingly low-ego. We're strong believers that the people you work with can make or break a job, so we go to great lengths to protect this amazing culture.We believe in balancing hard work with personal well-being. Here, recharging isn't just encouraged; it's essential. Our workday kicks off at 10 am, we're serious about taking vacations, and we wrap up by 3 pm on "Summer Fridays" all year long. Hanging out with teammates is just as important as unplugging to get a great night's sleep.Growth is in our DNA. As our company expands, we're committed to creating exciting opportunities for our talented team members to grow, collaborate, and make a meaningful impact.Hybrid work? Absolutely. We're proud of our flexible HQ schedule-which is currently two days in the office, and three days remote-to support work-life balance.But don't just take our word for it! Our commitment to our team has earned us recognition from LinkedIn Top Startups, Inc.'s Best Workplaces, and Forbes Best Startup Employers in America in recent years. We're just getting started, and we'd love for you to be a part of this next chapter.Everyone is welcome at Brooklinen. We're passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated.About BrooklinenBrooklinen, one of the largest soft good DTC brands in the US, was founded in 2014 with one goal in mind: To create happiness at home with products that are made to be lived in.While you may have heard of us as "The Internet's Favorite Sheets," ten years later, we're so much more than that. We design with the modern bedroom in mind - a place full of life, where people can authentically show up as themselves - all with products made for comfort and ease. And to make good on the promise of value, Brooklinen creates all of our products with the best quality, at the best price. Our premium soft goods are available online and throughout the country at our eight retail locations.Our products are that good. But don't take it from us alone: Our assortment of sheets, towels, and more have received over 100,000 5-star reviews and been awarded many times over by industry tastemakers like Architectural Digest, Good Housekeeping, The New York Times' Wirecutter, and many more.Our Interview Process
      • Initial Interview:
        • Recruiter
        • First Round:
          • Senior Manager of Public Relations and Affiliate Marketing
          • Second Round:
            • Project Review with Senior Manager of Public Relations and Affiliate Marketing and Director, Growth Marketing
            • Final Round:
              • Director of RecruitingNote for recruiting agenciesWe oversee our hiring internally, and we kindly ask that recruitment agencies refrain from sending us unsolicited resumes unless we have a pre-existing agreement for a particular role. We're excited about welcoming all applicants who are interested in joining our team to apply directly!Apply for this job* indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfIf you'd like, please share your pronouns (optional)If you'd like, please share your preferred name and any notes on pronunciation (optional)Our office is based in Dumbo, Brooklyn. We have a hybrid schedule of two days in the office and three days working from home. Our core office days are between Tuesday and Thursday. Please share if this works for you. *As a note, we do not offer flexibility in our hybrid policy or remote roles.What's an event, mailer, or story that you are really proud of that you've secured in your career and why? *What outlet do you think Brooklinen needs better representation in? What is an idea you'd have to reach that audience? *LinkedIn Profile: *Please share your salary expectations: *Are you authorized to work lawfully in the United States for Brooklinen? * Select...Will you now or in the future require Brooklinen to commence ("sponsor") an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)? This is sometimes called "sponsorship" for an employment-based visa status. * Select...At this time, we are unable to commence a new immigration case (for example, H1-B or other employment-based immigration). This also applies to cases we would have to commence in the future based on the expiration of a student visa. We may have the ability to support a visa transfer, and we invite you to discuss this with our Recruiting team during the initial interview if you are unsure.At Brooklinen, we value transparency and personalization. In the event that you're not selected in second or third-round interviews, would you prefer receiving this update via email or a phone call? * Select...Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.As set forth in Brooklinen's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
                • A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
                • A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
                • An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
                • An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of DisabilityForm CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of DisabilityForm CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.How do you know if you have a disability?A disability is a condition that substantially limits one or more of your "major life activities." If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
                  • Alcohol or other substance use disorder (not currently using drugs illegally)
                  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
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Keywords: Brooklinen, East Orange , PR Manager, Advertising , New York, New Jersey