Director, Channel Marketing - Prestige

Company: Beam Suntory Inc
Location: New York
Posted on: January 19, 2025

Job Description:

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.As the Director, Channel Marketing - Prestige Brands, you will be responsible for overseeing the development and implementation of effective channel marketing strategies to maximize sales and brand visibility for the Company. Reporting directly to the Senior Director of Channel Marketing, you will play a pivotal role in driving growth across customer channels, both on- and off-premise. Leveraging your expertise in marketing, consumer behavior, and industry trends, you will lead a team to guide the strategy, execution standards, and programming that strengthen our brand presence and drives category performance.Role Responsibilities

• Develop and execute comprehensive channel marketing strategies aligned with the overall business objectives, aimed at increasing market penetration, brand visibility, and revenue growth across different distribution channels.
• Utilize market research, consumer behavior analysis, and sales data to gain deep insights into target audience preferences and purchasing habits.
• Provide complete marketing briefs from the channel perspective to the commercial marketing team to utilize in asset creation.
• Assist to establish KPIs and performance metrics to measure the success of channel marketing initiatives, analyzing results and making data-driven decisions for continuous improvement.
• Own the performance of marketing initiatives across the Prestige channel, serving as the expert for any channel-focused questions from leadership.
• Collaborate with the Commercial Strategy, Field Marketing, and Strategic Accounts teams to develop engaging, channel-specific marketing initiatives.
• Collaborate with Shopper Insights, Commercial Strategy, and Commercial Planning & Enablement to build channel-specific focus calendars and KPIs.Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • MBA preferred.
  • 8+ years of experience across marketing and field sales roles within the alcoholic beverages industry or related consumer goods industries.
  • Proven ability to develop and execute successful channel marketing strategies that drive business growth and market expansion.
  • Strong leadership skills and extensive project management experience, including the ability to manage multiple projects at once.
  • In-depth understanding of the alcoholic beverages market, including key distribution channels, market dynamics, and emerging trends.
  • Ability to synthesize data and insights into simplified execution strategy.
  • Team-player with proven track-record to work across multiple teams.
  • Travel up to 25-50% of time.
  • Exceptional presentation and communication - written and verbal - skills.Salary Range - The salary range for this role, based in New York is $180,000 to $200,000, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate's location, experience, and skillset.At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.
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Keywords: Beam Suntory Inc, East Orange , Director, Channel Marketing - Prestige, Advertising , New York, New Jersey