Vice President, Product Marketing Manager, Depository Receipts

Company: BNY Mellon
Location: New York
Posted on: February 1, 2025

Job Description:

Vice President, Product Marketing, Depository ReceiptsAt BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system, we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities, and people everywhere.Are you a strategic collaborator with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth?Our Marketing and Communication organization is expanding our product marketing team for the Depository Receipts line of business and is seeking a Vice President, Product Marketing for our innovative and strategic product marketing team. This hybrid role will be based in our New York City or Pittsburgh office.In these roles, you'll make an impact in the following ways:

• Drive commercial success of BNY's Depository Receipts business line, specifically as it relates to product offerings for customized and market-driven solutions for issuers, brokers, and investors by creating and executing marketing strategies aligned with business priorities.
• Collaborate with product teams to understand the roadmap, develop positioning, and create go-to-market strategies that are aligned with overall messaging across both the enterprise and the business line.
• Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.Responsibilities can include:
  • Drive marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes.
  • Build knowledge about the products, the clients they serve, and the competitive environment.
  • Develop messaging and value proposition.
  • Enable client-facing teams to communicate value proposition and initiatives.
  • Identify product synergies across the broader enterprise.
  • Create and maintain standard marketing content.
  • Collaborate with partners in digital marketing, creative, events, and other specialist marketing functions to execute deliverables.To be successful in this role, we're seeking the following:
    • Bachelor's degree in marketing, business, communications, or related field; master's degree preferred.
    • 7-10+ years of experience in product marketing, with a strong track record of success in the financial services industry. Experience in capital markets, asset management, or fintech environments a plus.
    • Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
    • Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
    • Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
    • Creative thinker with a passion for innovation and excellence in product marketing strategy and execution.#LI-HybridAt BNY, our culture speaks for itself. Here are a few of our awards:
      • America's Most Innovative Companies, Fortune, 2024
      • World's Most Admired Companies, Fortune 2024
      • Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
      • Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024
      • "Most Just Companies", Just Capital and CNBC, 2024
      • Dow Jones Sustainability Indices, Top-performing company for Sustainability, 2024
      • Bloomberg's Gender Equality Index (GEI), 2023Our Benefits and Rewards:BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $119,000 and $179,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
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Keywords: BNY Mellon, East Orange , Vice President, Product Marketing Manager, Depository Receipts, Executive , New York, New Jersey