Director, Analytics

Company: Momentum Worldwide
Location: New York
Posted on: February 1, 2025

Job Description:

WHAT ARE WE LOOKING FORAt Momentum we believe in delivering solutions to our clients that are anchored in insights and analytics. This is a key leadership role on the Analytics team. The Associate Director, Analytics will be responsible for pioneering and developing proprietary measurement tools/systems, implementing and interpreting models that feed insights, developing ROI models that contribute to the overall success of our clients' brand experiences.The ideal candidate should be intellectually curious and have an evidence-based approach to decision-making, have a definitive point of view and share it in a positive way, and is excited by a challenge. We are looking for prior experience in marketing analytics, particularly within the CPG space. Experience in category management is preferred, but not required.HERE'S WHAT YOU'LL DO (RESPONSIBILITIES)

• Work directly with the Commerce team as a dedicated analyst supporting data-driven insight development and measurement
• Lead the development of a comprehensive data integration and ingestion strategy to deliver best in class infrastructure for supporting analytics projects and dashboards
• Own regular reporting outputs across multiple clients, whilst looking for opportunities to expand the analytics & data science team tools and scope
• Drive discussions with other teams as they relate to analytics & data science opportunities, including technology discussions
• Guide cross-organizational team planning sessions on innovating with new data sources, models, and translating technical requirements to business impact
• Develop expert knowledge of the business rules and strategies in place for each client to ensure the highest level of data integrity through our data aggregation process
• Manage and develop direct reports
• Serve as an Analytics and Data Strategy subject matter expert for both the internal organization and external clients
• Project manage all day-to-day analytics related deliverables, including overseeing the collection and analysis of data from various sources
• Cross-functional collaboration with Business Leadership, Project Managers, Creatives, Producers, Clients
• Derive and present actionable insights from campaign/experience performance reports that are meaningful and tie back to client goals
• Create and manage the necessary documentation to track changes in methodology, structure or business rules
• Coordinate with third-party research partners to provide best-in-class research and integrate all data sources within the automated solution
• Keep abreast of new technologies, vendor capabilities, and client opportunities.
• Support Momentum's Values
• All other duties as assignedHERE'S WHAT WE'RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS)
  • Bachelor's degree ideally in a related field (e.g. Economics, Statistics, Mathematics, Marketing Analytics)
  • 5-8 years of proven experience in analytics and measurement
  • Experience in leading client-facing discussions and managing client relationships
  • Demonstrated leadership experience in managing and developing high-performing Analysts and/or Data Scientists
  • Strong proficiency within Microsoft Excel, Google Slides/Sheets, SQL, R/Python
  • Strong proficiency with Data Visualization, Data Driven Storytelling and presentation
  • Strong proficiency working in IRI, Nielsen, or similar purchase data tools
  • Strong understanding of the CPG industry and retail environment
  • Experience developing Analytics/BI/Data Products (Dashboards, BI Tools, Data warehouses)
  • Familiarity with Media/Marketing Analytics, Media Mix Modeling/Media Math, Multi Touch Attribution Modeling, Marketing ROI
  • Familiarity with data structure and process design preferred
  • Strategic mindset with the ability to align data and analytics efforts with business goalsA successful candidate for this role will demonstrate the following behaviors:
    • Highly motivated and capable of both working independently and with a team
    • Resilient, positive, and enjoys a challenge
    • Independent, proactive and forward-thinking, always looking for opportunities to improve work and self
    • Able to manage multiple projects and priorities simultaneously
    • Thrives working in a fast-paced environment
    • Strong communication, project management, organizational and critical thinking
    • Work experience in agency or with marketing analytics
    • Extremely sharp, detail oriented and organized
    • Passionate about creating analytics products from the ground up and willing to actively engage in hands-on workSALARY RANGEThe salary range for this position is $145,000 to $165,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; location and region; budgetary considerations; tenure and standing with the company; as well as the employee's/applicant's background, pertinent experience, and qualifications.ABOUT US - MOMENTUM WORLDWIDEMomentum is an agency of doers. We make the industry's most disruptive, entertaining, shareable, unforgettable experiences for our clients and their fans. We do it by bringing people closer to what they love, in original and unexpected ways. Whether it's a physical activation, a virtual experience, or a piece of unique branded content, it's all part of what we call the Total Brand Experience - ideas that solve business challenges, through best-in-class Consulting, Strategy, Analytics, Experience Design, and Production.We want you to help brands do amazing, unprecedented, wild things, creating experiences that people never forget.WHAT CAN YOU EXPECT FROM MOMENTUMAt Momentum, we expect our employees to embody our values!Our Core Values of Be One, Do Great Work, Have Fun, Give Back and Grow empower an environment where we challenge ourselves professionally and encourage each other personally.At Momentum, we make our differences matter!Who we are matters. We choose to hire diverse voices from all walks of life. We choose to make our culture one where everyone can be their authentic self and speak in their voice. We choose to give each other permission to get things wrong, so we can learn to make them right. We choose to celebrate the bravery of our peers and we choose to be collectively responsible.At Momentum, we make our actions matter!Making it matter means always choosing the sustainable option. It means designing waste out from the start. It means working with the right materials. Sourcing locally, innovating off-the-shelf solutions and reusing and repurposing. It means powering smarter. Traveling less. And only working with vendors who do the same. Make it matter means becoming the first experiential agency in the world to receive 2 ISO certifications.At Momentum, we make our people matter!We choose to make your workplace part of your wellbeing. We choose a hybrid work model. We choose no meeting Fridays. We choose to let ourselves take as much Time Well Taken (vacation) as we need. We choose education programs that help our people develop professionally and personally. We choose tuition reimbursement. We choose to match your 401K. We choose to make your financial wellbeing our priority. We choose to make our people's lives matter.MOMENTUM BENEFITS
      • Flexible Time Off (our flexible benefits plan that allows you take the time you need)
      • Hybrid Work model - ability to work from home or in office
      • Holidays and Winter Break (agency closes between Christmas and New Years holidays)
      • Curated DE&I programs and initiatives
      • Medical, Dental and Vision plans
      • Short- and Long-term disability
      • 401(K) with company match
      • EAP - Employee Assistance Plan
      • Tuition Reimbursement
      • Work from Home stipend
      • Training and development opportunities
      • Flexible Spending Account
      • Health Saving AccountsAt Momentum Worldwide, we value diversity and the uniqueness of all people. We thrive in an inclusive environment, and we recruit, hire and promote without regard to race, gender, age, color, gender identity, gender expression, sexual orientation, ethnic or national origin, citizenship, religion, sexual preference, military or veteran status, marital status, family status, physical or mental disability - or any other legally protected categories as set forth in the applicable state, federal or local laws. This policy applies to all aspects of employment including training, compensation, benefits and all other privileges of employment.We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website.Apply for this job* indicates a required fieldFirst Name *Last Name *Email *Phone *Location (City) *Resume/CV *LinkedIn ProfileWhat is your desired salary? *Are you currently employed by an IPG company? * Select...Are you legally authorized to work for all employers in the United States? * Select...Do you now or will you in the future require sponsorship for continued work authorization? * Select...How did you hear about us? * Select...Are you bound by a non-solicit and/or confidentiality agreement with your current or prior employer? * Select...If yes, are you able to provide us with a copy prior to an employment offer? * Select...Privacy Notice * Select...To submit this application you must agree to the IPG DXTRA eRecruiting Privacy Notice.I also certify that the information contained on this form, my resume/C.V., any other attachments and any other information that I or anyone acting on my behalf provides to the Company during the hiring process is correct and complete. I understand that any misrepresentation or omission in this application will be cause for denial or termination of employment.I understand that all employment offers are contingent based upon the results of employment and educational background checks. I agree to execute any consent forms necessary for the Company to conduct its lawful pre-employment checks.If hired, I agree to abide by all of the Company rules and regulations and I understand that if employed my employment is "at will".
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Keywords: Momentum Worldwide, East Orange , Director, Analytics, Executive , New York, New Jersey