Senior Vice President, Social Strategy

Company: Weber Shandwick, Inc.
Location: New York
Posted on: January 29, 2025

Job Description:

Weber Shandwick is currently seeking a Senior Vice President, Social Strategy to join our team in our New York office to lead a key workstream for one of the firm's largest clients. This role requires an experienced digital and social strategist who will lead core components of all social strategy related workstreams and serve as a daily client contact. The SVP, Social Strategy will have a high degree of autonomy to lead, develop, and implement strategies to an additional portfolio of clients as the senior social strategy leader in the office.The Senior Vice President, Social Strategy is responsible for working with cross-functional teams in the development and oversight of the execution of strategic social media and influencer initiatives including campaign development, content creation, relationship management, and measuring the effectiveness of our initiatives.An ideal candidate will have deep experience in the social space on notable brands and be in tune with emerging trends within digital and social media. The ideal leader has a point of view not just on brand engagement in social channels but also the broader shifts happening in media.Client-facing responsibilities will include strategic program planning, managing programs and activities to meet business objectives, effectively delegating projects, providing strategic counsel to team members and allocating agency resources while managing client schedules and budgets.We want someone who is collaborative and willing to work on teams to do bold new things. Someone who wants to solve client problems in new ways as social media paradigms and practices evolve and shift.Responsibilities:

• Serve as a senior day-to-day client contact for a critical - and highly visible - client, responsible for building and nurturing the client relationship while supporting the management and optimization of a team to support social efforts.
• Serve as a senior counselor for existing and prospective clients across a broad portfolio of business in the New York office, serving as the senior-most social capability leader.
• Collaborate with cross-functional teams in the development, implementation and measurement of innovative online brand strategies that are integrated with overall client marketing objectives/goals.
• Collaborate with agency partners (e.g. media, creative AOR) to develop and implement integrated program execution.
• Develop and track against client scopes of work.
• Demonstrate strong conceptual thinking with high energy and excellent storytelling skills demonstrated through writing creative briefs and verbal presentation.
• Build cohesive social strategies to align overall marcomm efforts and priorities - and be able to develop strategic outputs with little to no oversight.
• Become educated in client's brand, customer base, business model and marketing objectives.Qualifications:
  • 12+ years of experience with a digital advertising and/or digital PR agency, CPG experience is desired but not necessary.
  • Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation.
  • Work well within highly collaborative, multidisciplinary teams - displaying proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards solutions to complex problems.
  • Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level.
  • Have exceptional creative and business writing skill.
  • Lead cross-functional account teams to build content plans and campaign strategies designed to engage members of brand communities.
  • Strong technical proficiency in social media platforms.
  • Be able to analyze and synthesize data from the communities you manage, providing insights from the data to inform future recommendations and decisions.
  • Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment.The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
    • Medical
    • Vision
    • 401k (with employer match)
    • Tuition Reimbursement
    • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
    • Short-Term Disability
    • Paid Employee Family Leave
    • Family Building BenefitNYC Salary range: $160,000.00 - $225,000.00Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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Keywords: Weber Shandwick, Inc., East Orange , Senior Vice President, Social Strategy, Executive , New York, New Jersey