Marketing Manager

Company: Laboratory Testing Inc
Location: Hatfield
Posted on: January 28, 2025

Job Description:

Are you a results-driven marketing professional with a passion for leading impactful campaigns and driving business growth?Laboratory Testing, Inc. (LTI), a leader in materials testing for critical industries like Space, Aerospace, Defense, and Medical, is seeking a Marketing Manager to join our innovative team. In this role, you'll spearhead strategic marketing initiatives, collaborate with company leaders, and execute campaigns with precision and creativity.As a family-owned company founded in 1984, LTI has built a reputation for excellence, fostering growth, and embracing new opportunities in cutting-edge industries. If you're ready to make your mark with a company that values innovation, teamwork, and a "get things done" mindset, we want to hear from you! RESPONSIBILITIES:Campaign Leadership: Lead marketing campaigns from concept through completion, ensuring they meet strategic objectives and deliver measurable results.Content Creation: Develop and execute a comprehensive content strategy, including written, visual, and video content, to support marketing initiatives.Video Production: Produce high-quality video content that engages target audiences and aligns with company goals.Website Maintenance: Manage and update the company website, ensuring accurate, timely content and optimization for user experience and search engine performance (SEO).Social Media Strategy: Develop and execute a social media strategy, including content creation, scheduling, engagement, and performance analysis.Trade Show Coordination: Serve as the lead for all trade show activities, including planning, communication, material preparation, and execution.Vendor Coordination: Identify, manage, and leverage external vendors and contractors as needed to support marketing activities such as graphic design, video production, and website development.Technology Integration: Leverage emerging technologies, including AI tools, to enhance content creation, streamline marketing processes, and improve campaign effectiveness.Collaboration: Work closely with internal teams, including sales and leadership, to gather insights and develop impactful marketing materials.Market Research: Stay informed about LTI's markets, customers, and competitors to ensure marketing strategies remain relevant and competitive. QUALIFICATIONS:Experience:6+ years of experience in marketing, preferably in a business-to-business (B2B) setting.Prior experience coordinating trade shows or large-scale events is a plus.Education: Bachelor's Degree in Marketing, Communications, or a related field.Technical Skills:Proficiency with CRM tools (HubSpot preferred).Expertise in Microsoft Office Suite, Google Analytics, Adobe Creative Suite, and website platforms (e.g., WordPress).Familiarity with video editing software and social media platforms.Knowledge of emerging technologies, including AI tools for content creation and marketing automation. Attributes:Self-motivated and proactive, with the ability to manage multiple projects independently.Strong decision-making and problem-solving skills.Excellent organizational skills and attention to detail.Outgoing and collaborative, with strong interpersonal skills for teamwork and vendor management.What We Offer:LTI offers Competitive compensation and annual incentive bonuses.A 401(k) Savings Plan with company match and profit-sharing plan.Comprehensive benefits package, including medical, dental, vision, disability, and life insurance.Paid time off (PTO) and company-paid holidays.On-the-job training (OJT) and continuing education reimbursement.Opportunities for personal and professional growth in a collaborative and innovative environment.LTI is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, sexual orientation, disability, age or any other legally protected status. If you have a disability and need assistance completing an application, please reach out to hrsupport@labtesting.com or 215-997-9080. Compensation details: 90000-100000 Yearly SalaryPI6e0713237c3f-25660-36584187

Keywords: Laboratory Testing Inc, East Orange , Marketing Manager, Advertising , Hatfield, New Jersey