Salesforce Marketing Cloud Architect

Company: RAPP
Location: New York
Posted on: February 1, 2025

Job Description:

RAPP New York is looking for a Salesforce Marketing Cloud Architect to join our award-winning Technology team.WHO WE ARE:We are RAPP - world leaders in activating growth with precision and empathy at scale.As a global, next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.We foster an inclusive workplace that values diversity and emphasizes personal well-being.HOW WE DO IT:At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content, and connected decisioning.Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.YOUR ROLE:RAPP is seeking a Salesforce Marketing Cloud Architect to join our team. This role involves a blend of technical proficiency, strategic thinking, and leadership skills to deliver personalized experiences at scale. The ideal candidate will possess experience with Salesforce Marketing Cloud in an agency environment or other professional services environment.YOUR RESPONSIBILITIES:

• Solution Design: Architect scalable and robust Salesforce Marketing Cloud solutions. Work hands-on with Salesforce Marketing Cloud components including Email Studio, Content Builder, Journey Builder, Automation Studio, Cloud Pages, and more.
• Campaign Management: Oversee the end-to-end development of multichannel marketing campaigns, ensuring they are delivered on time and meet client objectives, including batch, journey, and triggered campaign types.
• Data Integration: Integrate Salesforce Marketing Cloud with other systems (inbound and outbound).
• Automation: Develop automated multi-touch journeys with Journey Builder and/or Automation Studio, in addition to data management workflows in support of the journeys.
• Personalization: Utilize AMPscript and content assembly techniques to create highly personalized customer experiences. Experience with A/B Testing and Test/Control group implementations a plus.
• Collaboration: Work closely with agency teams and our clients to understand requirements, provide technical guidance, and ensure successful project delivery.
• Mentorship: Mentor and guide other team members, fostering a collaborative and innovative work environment.REQUIREMENTS:
  • Salesforce Marketing Cloud Expertise: Significant accomplishment with several Salesforce Marketing Cloud capabilities, including Email Studio, Content Builder, Journey Builder, Automation Studio, Mobile Studio, and Cloud Pages. Salesforce Marketing Cloud Certification(s) a definite plus.
  • Data Management: Proficiency managing and integrating data with data extensions and SQL.
  • Technical Proficiency: Fluent with SQL, HTML, AMPscript, SSJS.
  • Project Management: Experience managing multiple workstreams simultaneously and ensuring timely delivery.
  • Strategic Thinker: Ability to see the big picture and design solutions that are extensible yet right-sized for the effort at hand.
  • Communication Skills: Excellent verbal and written communication skills, capable of conveying complex technical concepts to non-technical stakeholders.Our Hybrid Work Model:RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave, and disability benefits. For more information regarding Omnicom benefits, please visit . A reasonable estimate of the salary for this role, at the time of posting, is $100,000 - $120,000. This range is specific to NYC and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications, etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply."As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
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Keywords: RAPP, East Orange , Salesforce Marketing Cloud Architect, Professions , New York, New Jersey