Vice President - Marketing Technology

Company: New York Life Insurance Company
Location: New York
Posted on: February 1, 2025

Job Description:

Vice President - Marketing TechnologyAs part of Technology, you'll have the opportunity to contribute to groundbreaking initiatives that shape New York Life's digital landscape. Leverage cutting-edge technologies like Generative AI to increase productivity, streamline processes, and create seamless experiences for clients, agents, and employees. Your expertise fuels innovation, agility, and growth - driving the company's success.Background:Value streams refer to the set of actions that a customer or agent goes through when they interact with New York Life. This includes everything from meeting with an agent to develop a plan to meet their goals, to learning about our products, to making a purchase, and then receiving excellent service that encourages a long-term relationship. Employees are organized into value streams, allowing everyone to work towards the same business outcomes and following the same roadmap to achieve those goals.Each value stream is responsible for creating new growth opportunities and ensuring that our operations are efficient and effective in supporting that part of the customer journey. The foundation of each value stream is a strong partnership between technology and the business, supported by our corporate functions, where all parties are accountable for achieving the desired business outcomes.The Client Prospecting value stream is responsible for driving business growth and agent productivity by evolving NYL's brand; defining priority client segmentations; generating corporate leads and opportunities; creating new growth opportunities; and enabling agents and recruiters to use marketing and increase personal brand. The total annual technology spend is $50m. Key technology and capabilities include Adobe, Hearsay Social, and Broadridge.Role Overview:The VP Marketing / Client Prospecting Value Stream Technology Lead is responsible for developing and executing the value stream's technology strategy and leading its technology team in delivering high-quality solutions that enable the value stream's business outcomes. This role sits within an individual value stream and will work closely with the Value Stream Owner and Value Stream COO to ensure that technology delivery is effective and aligns with business strategy. The role will be responsible for managing the value stream's application portfolio and other key aspects of the technology strategy, including implementing new technologies and delivery approaches (such as scaled agile), and reducing technology debt.While not directly responsible for needs such as infrastructure, network, and cyber security, the Value Stream Technology Lead will coordinate with the enterprise-level technology team to support their value stream in these areas. The Value Stream Technology Leads will also collaborate with peers in the same role across other value streams and with the Foundational Business CIOs to ensure consistency in technology practices across the organization. To be successful in this role, the Technology Lead must have a strong understanding of agile development methodologies, excellent communication and interpersonal skills, and the ability to work independently and as part of a team.Key Relationships:

• Reports to Foundational Business co-CIO
• Matrix reporting to Value Stream OwnerWhat You'll Do:
  • Develop and execute a value stream technology strategy that supports the value stream's business goals and objectives.
  • Lead the optimization of the Adobe suite of products, including Adobe Experience Manager, Adobe Campaign, Adobe Target, and Adobe Analytics.
  • Collaborate with marketing and IT teams to ensure the effective integration of marketing technologies with existing systems and processes.
  • Oversee the development and management of the marketing technology roadmap, ensuring alignment with business priorities and objectives.
  • Collaborate with Foundational Business CIO and peer Value Stream Technology Leads to align value stream technology strategy to the enterprise and Foundational Business technology strategies.
  • Manage technology-enabled business transformation, change initiatives, and end-to-end technology delivery for a single value stream.
  • Collaborate with other senior leaders to identify opportunities for technology innovation and improvement.
  • Own and manage IT budget, policies and procedures, and IT systems and operations for value stream.
  • Directly oversee the value stream application portfolio and other key aspects of the technology strategy.
  • Act as the single point of accountability for development, quality assurance, application maintenance support and digital, driving key value stream priorities.
  • Act as the coordinator back into technology for services such as network, infrastructure, cyber security, etc.
  • Foster innovation, leveraging agile tools and delivery and utilizing SAFe (Scaled Agile Framework) principles.
  • Lead modernization and digital transformation roadmap and initiatives.
  • Develop and maintain the technology roadmap for the value stream.
  • Lead technology-related initiatives and projects.
  • Collaborate across value streams and with the Foundational Business CIOs to ensure consistency in technology standards and identify opportunity areas.
  • Provide guidance and support to teams within the value stream to ensure that they have the necessary technology resources and tools.
  • Monitor and report on technology-related metrics, such as system uptime, user satisfaction, and cost-effectiveness.What You'll Bring:
    • Bachelor's degree in computer science/IT required; Master's/MBA or equivalent advanced degree preferred.
    • 10+ years of experience in a relevant leadership role with direct responsibility for technology and large-scale transformations.
    • Experience in Insurance and/or Financial Services preferred.
    • Knowledge of and ability to utilize formal agile methodologies, disciplines, practices, and techniques for the delivery of new and enhanced applications.
    • Proven thought leader and change agent.
    • Extensive experience with Agile delivery.
    • Excellent analytical and conceptual problem-solving skills.
    • Charismatic communicator and presenter.
    • Reliable leader with strong values.
    • Intrinsic performance orientation and a passion for people development.
    • Proven track record of collaboration with cross-functional stakeholders, peers, and team members.
    • Comfortable with ambiguity and change.
    • Self-sufficient high performer who enjoys driving the success of their team.
    • 10+ years of experience in marketing technology, with a focus on the Adobe suite of products.
    • Proven experience in implementing and optimizing Adobe Experience Manager, Adobe Campaign, Adobe Target, and Adobe Analytics.
    • Experience with other marketing technologies, such as CRM systems, marketing automation platforms, and data management platforms.Pay TransparencySalary Range: 225,000-270,000Discretionary bonus eligible: YesActual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Our Diversity PromiseWe believe in a diverse workforce because it is our mission to advocate for the financial security and success of people in every community. This is why diversity, equity, and inclusion (DEI) are guiding principles that are embedded in our brand and our culture.Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners.To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.Job Requisition ID:91305About NY Life Insurance CompanyDiversity & Humanity - two values that are deeply rooted in the New York Life culture and have laid the foundation for over 175 years of commitment to our employees, agents, policy owners, and the communities where we live and work. At New York Life you become a valued part of a welcoming, inclusive, and caring culture that has a long-standing legacy in stability and growth.As a Fortune 100 company and industry leader, we provide an environment where you can explore your career ambitions, offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities. You will be part of a diverse team guided by our belief to always be there for each other - providing the support and flexibility to grow and reach new heights while making an impact in the lives of others.You are our future, and we commit to investing in you accordingly.
      #J-18808-Ljbffr

Keywords: New York Life Insurance Company, East Orange , Vice President - Marketing Technology, IT / Software / Systems , New York, New Jersey