Head of Retail Growth, OKX US New York, United States

Company: Tbwa Chiat/Day Inc
Location: New York
Posted on: January 25, 2025

Job Description:

Who We AreAt OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.SummaryThe Head of Growth at OKX USA is a pivotal role, responsible for developing and executing strategies that drive brand awareness, user acquisition, retention, and engagement. This individual will build and lead a cross-functional growth team encompassing expertise in data analytics, social media, community engagement, marketing, payment rails and business development. Operating as part of the broader leadership team, the Head of Growth will work closely with key stakeholders across the organization to align growth initiatives with business objectives. The ideal candidate will be a results-oriented leader with extensive experience in the cryptocurrency and blockchain sector, exceptional strategic acumen, and a demonstrated ability to deliver measurable outcomes in fast-paced environments.Responsibilities

• Team Development: Build and manage a high-performing growth team, including specialists in data analytics, social media, community engagement, marketing, and business development. Foster a culture of collaboration and innovation across the team.
• Data-Driven Strategy: Develop growth strategies centered on insights and analytics. Oversee the collection and interpretation of data to identify opportunities, improve user acquisition, and optimize the customer journey.
• Understand Customer Lifecycle: Work with synthesized data, customer facing growth managers and the product team to take a holistic customer perspective of the OKX journey. Find pain points, create solutions and deliver results that optimize the user's experience with the product.
• Community Engagement: Collaborate with the community manager to nurture a vibrant and active user community. Partner with established communities and initiatives that encourage user participation and foster a feeling of inclusivity that boosts both user retention and acquisition.
• Marketing Excellence: Oversee marketing initiatives to amplify the OKX brand, working closely with your local Growth managers and leverage group resources to implement targeted campaigns that resonate with diverse user segments.
• Business Development: Lead efforts to attract and retain users by data-driven segmentation. From New Users to VIP traders, working with Growth managers to create tailored programs that build strong and lasting relationships with OKX.
• Cross-Functional Collaboration: Work with product, compliance, and customer support teams to ensure a seamless experience for users, from onboarding to ongoing engagement.
• Performance Measurement: Set KPIs for the growth team and track performance regularly. Deliver data-backed insights and recommendations to senior leadership to guide business decisions.Requirements
• Proven experience in a growth or similar leadership role, ideally within the cryptocurrency, fintech, or tech sector.
• Strong understanding of cryptocurrency markets, blockchain technology, and user behavior in the space.
• Demonstrated ability to build and lead high-performing teams across multiple disciplines.
• Exceptional analytical and strategic thinking skills, with the ability to leverage data to inform decisions.
• Track record of successful marketing, social media, and community-building initiatives.
• Excellent communication, interpersonal, and leadership skills.
• Comfortable working in a fast-paced, dynamic environment with a global perspective.Nice to Haves
• Strategic thinker with excellent problem-solving skills.
• Highly motivated and self-driven with a passion for business development.
• Strong interpersonal and communication skills, capable of building and maintaining relationships at all levels.
• Adaptable and resilient, able to thrive in a fast-paced and dynamic environment.Join us at OKX to drive the future of crypto and make a tangible impact on the financial ecosystem.OKX Statement:The salary range for this position is $219,000.00 to $314,000.00. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status.
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Keywords: Tbwa Chiat/Day Inc, East Orange , Head of Retail Growth, OKX US New York, United States, Hospitality & Tourism , New York, New Jersey