Director, Engagement Strategy (Health)

Company: VML South Africa
Location: New York
Posted on: February 1, 2025

Job Description:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.As Director of Engagement Strategy, you will redefine healthcare engagement by crafting innovative, data-driven strategies that seamlessly integrate brand, medical, and engagement expertise. You'll work at the intersection of creativity, advanced technology, and analytics to develop impactful experiences for patients and HCPs. Leveraging insights and collaborating with multidisciplinary teams, you'll turn business objectives into measurable success, delivering solutions that engage, inspire, and create lasting connections.What you'll do:

• Strategize with precision: Develop integrated, data-informed engagement strategies for HCPs and patients, leveraging platforms such as CRM, social, websites, marketing automation, and rep-delivered tools.
• Master the journey: Build seamless omnichannel customer journeys across pre-launch, launch, and post-launch phases, incorporating dynamic personalization.
• Collaborate deeply: Partner with specialized teams like XD and Health Studios to ensure customer journeys are rooted in innovative design thinking and deliver exceptional personalized customer experiences.
• Lead with innovation: Introduce and implement emerging tools and methodologies, including AI-driven personalization, machine learning, and immersive media (AR/VR), to enhance engagement strategies.
• Transform with data: Use advanced analytics and measurement frameworks to track performance, optimize strategies in real time, and demonstrate ROI for clients.
• Elevate content delivery: Work alongside creative and medical teams to ensure engagement strategies integrate seamlessly with content, messaging, and regulatory requirements.
• Execute with excellence: Oversee the end-to-end execution of omnichannel campaigns, ensuring alignment with overall marketing goals and regulatory compliance, including social media best practices.
• Build trust: Foster strong client relationships as a strategic partner with our CE teams, delivering actionable, ROI-driven solutions that address their most pressing challenges.
• Mentor and inspire: Lead and develop junior strategists, building a team culture of creativity, growth, and collaboration.
• Shape the future: Work with XD, Health Studios, and cross-functional teams to explore opportunities in emerging channels, redefining how healthcare brands engage audiences. Stay ahead of social media trends and platform innovations to identify opportunities for brand differentiation and engagement.
• Win the pitch: Participate in new business proposals by presenting bold, forward-thinking visions that set VMLY&R Health apart in a competitive landscape.What you'll need:
  • Proven Expertise: 5-8 years in digital engagement, omnichannel strategy, or customer experience, with a strong focus on healthcare (HCP and DTC) and social media marketing.
  • Social Media Maven: Master of crafting and launching impactful campaigns across LinkedIn, Twitter, Instagram, and Facebook, seamlessly weaving social media into the fabric of omnichannel strategies.
  • Data-Driven Leader: Skilled in using tools like Manhattan Research, ATU studies, IMS data, and social media analytics platforms to inform segmentation, channel planning, and campaign optimization for measurable results.
  • Strategic Thinker: Experienced in crafting digital creative briefs, business requirements, and strategic frameworks for programs, campaigns, and messaging/content development, including social-first approaches.
  • Analytical Innovator: Adept at translating data-including social media performance metrics-into actionable insights that drive meaningful outcomes.What we offer:
    • Passionate, driven people: We champion a culture of people that do extraordinary work.
    • Consciously cultivated culture: We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
    • Competitive benefits: What we offer full-time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
    • Growth-minded opportunities: We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.$75,000 - $180,000 USDAt VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
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Keywords: VML South Africa, East Orange , Director, Engagement Strategy (Health), Healthcare , New York, New Jersey