Principal Marketing Data Scientist

Company: TransUnion
Location: New York
Posted on: February 1, 2025

Job Description:

Principal Marketing Data Scientist
Apply locations: New York, New York
Time type: Full time
Posted on: Posted 3 Days Ago
Job requisition id: 19032738
What We'll Bring:
At TransUnion, we strive to build an environment where our associates are in the driver's seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.
Come be a part of our team - you'll work with great people, pioneering products, and cutting-edge technology.
What You'll Bring:

• 
  
• 7+ years of experience with SQL, R, Python, Spark, Matlab
  
• Proven experience in marketing mix models (MMM), multi-touch attribution (MTA) models, experimentation, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, and/or forecasting
  
• Technical or programming skills to handle big data, online search, online advertising attribution, and online/offline marketing optimization problems
  
• Bachelor's degree (required) or above (preferred) with a mathematical or engineering background: Statistics, Data Mining, Operations Research, Econometrics, Finance, Engineering or similar
  
• 3+ years of experience mentoring junior data scientists and offshore associates
  
  What we would love to see:
  
  • 
    
  • Quantitative analytics experience with marketing metrics and tracking, marketing analytics, and attribution modeling
    
  • Experience in Digital Analytics with hands-on experience in Adserver/Web Analytics Logs
    
  • Experience in the digital AdTech industry with a thorough understanding of digital metrics
    
    Impact You'll Make:
    TransUnion Marketing Solutions is looking for talented analysts with excellent quantitative and analytical skills. Our ideal candidates are determined to combine the art and science of data analytics and marketing to help clients address the complex challenges of marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing. In this role, you'll work with cross-functional teams as a lead data scientist on multi-million dollar customer engagements. You'll build your network with the top marketing leadership in major companies across virtually all industries. You'll work with quantitative marketing data to analyze and reveal the business drivers of the Fortune 500. You will develop expertise at the intersection of big data, marketing, and consulting. Our work is not just about delivering a project and moving on to the next challenge. Instead, it's about delivering an evolving stream of value and enabling fact-based decision making.
    
    • 
      
    • Lead our unified analytics client projects by delivering multi-touch attribution models (MTA), marketing-mix models (MMM), and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, clustering algorithms to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors
      
    • Collaborate with external client teams to ensure alignment on modeling methodologies, model validation metrics, actionable insights, and analytical/technical best practices, and help to enhance our analytic solutions for client needs
      
    • Interact with multiple functional teams across the firm to provide and improve our end-to-end solution and implement new analytics capabilities: Data Operations, Solution Architects, Consulting Services, Product and Engineering
      
    • Develop next gen marketing analytics for unified consumer-centric solutions that incorporate new data assets such as individuals identity data, cross-devices, addressable TV, segmentation, targeting, and test results
      
    • Mentor junior data scientists while coordinating with data science leadership to align against broader business objectives and team development
      
      This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
      Benefits:
      TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.
      We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
      Pay Scale Information:
      The U.S. base salary range for this position is $142,500.00 - $237,500 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may also be eligible for long-term incentives and other payments based on applicable company guidance and plan documents.
      TransUnion's Internal Job Title: Sr Advisor, Data Science and Analytics
      #J-18808-Ljbffr

Keywords: TransUnion, East Orange , Principal Marketing Data Scientist, Advertising , New York, New Jersey