US Talzenna Marketing Director, HRR Testing Lead

Company: Pfizer
Location: New York
Posted on: January 23, 2025

Job Description:

US Talzenna Marketing Director, HRR Testing LeadLocations: United States - New York - New York CityTime Type: Full-timePosted On: 4 days agoROLE SUMMARYThe US Prostate Cancer Business is one of the largest and fastest growing franchises within Pfizer. It is anchored by a multibillion dollar asset (XTANDI), a growth brand (ORGOVYX), and a recently launched TALZENNA in combination with XTANDI in Prostate Cancer.TALZENNA in prostate has the potential to deliver over $1.5B in peak revenues globally and contribute meaningfully to Pfizer's ambition of "25 Breakthroughs by 2025". In the US, TALZENNA+XTANDI launched in 2023 in 1L metastatic castration-resistant prostate cancer (mCRPC) (TALAPRO-2) for patients with HRR-mutations. We are currently preparing for a TALAPRO-2 overall survival launch in 2025 and for a new indication launch in HRR-mutant metastatic castration-sensitive prostate cancer (mCSPC) (TALAPRO-3) expected in 2026. Both the current mCRPC and future mCSPC indications are biomarker-driven, meaning HRR testing is required for patient identification.Increasing the HRRm testing rate is the most critical lever to reaching TALZENNA's financial targets. As a Pilot-in-Command, this role will lead a fit-for-purpose cross-functional team across marketing, sales, Commercial Diagnostics, advocacy, and supporting functions to increase HRRm testing.The US Talzenna Marketing Director will join a highly talented marketing team to help drive launch success and ongoing growth for Talzenna, accountable for:

• Talzenna cross-functional diagnostic marketing strategy and execution lead, including initiatives across HCP (personal promotion, NPP, P2P), key account (leading brand testing strategy for KADs, OSADs, ODLs), and consumer.
• TALAPRO-3 Market Development and Launch lead, working closely with Global Clinical Research, Global Commercial and GPT.
• Talzenna Companion Diagnostic launch lead (launching first-half 2025).
• External partnerships meant to enhance and enable the diagnostic strategy, including Lab partnerships, advocacy, professional societies.
• Act as US point-person in GPT for diagnostic initiatives.
• Lead OmniPC program, a high-performing omnichannel lab-alert program.
• Budget captain and RC captain.
• Supporting ad-hoc HCP workstreams that are critical for the success of the brand.The role requires a unique combination of senior level marketing expertise and familiarity with diagnostics or lab background. The role also requires strong strategic and analytical thinking as well as creativity and decision-making skills, along with a proven track record of success in working in a team-based environment, with multiple marketing and cross-functional partners including medical, value and access, advocacy and professional relations, policy and public affairs, sales, account management and business analytics.This position will report to the Sr Dir, US Talzenna Marketing Team Lead within US Oncology.ROLE RESPONSIBILITIES
  • Talzenna diagnostic strategy and execution.
  • Lead a cross-functional team to advance the HRRm testing strategy (aligned with Pfizer's precision medicine stance and Talzenna brand strategy), follow up on new insights and opportunities and explore and refine new ideas.
  • Direct responsibility for executing all U.S. diagnostic-related initiatives and tactics, with a focus on innovation.
  • Lead development of all marketing strategies and educational content for a variety of customer-facing colleagues, including Field Sales, Key Account Directors, ODLs, and OSADs.
  • Partner with Director, Talzenna Launch Lead to provide oversight of the cross-functional US HRRm diagnostic plan.
  • Co-lead with PFE Innovation Team in-progress project to execute innovative solutions to improve HRRm testing in urology.
  • Identify and execute additional innovative opportunities to drive HRR testing rates (e.g. leveraging AI and other potential tools).
  • Support Sales and Key Account Teams with diagnostic analytics and insights (e.g., testing rates, real-time alerts) to drive strategy and execution.
  • Partner with Consumer lead to develop and execute all HRRm testing DTC tactics.
  • Develop Dx educational materials and training.TALAPRO-3 Market Development & Launch Lead:
    • Partner with the global team (commercial as well as global clinical research) on the TALAPRO-3 launch strategy, focused on co-positioning TALAPRO-2 and TALAPRO-3 and diagnostic strategy, including appropriate communication and messaging transition.
    • Execute TALAPRO-3 market development strategy, including personal, NPP, and P2P initiatives to improve HRRm testing rates and comfort with PARPi's across new targets (e.g., LUGPAs).Companion Diagnostic Launch Lead:
      • Lead strategy and execution of companion diagnostic launch in 1H 2025, including development of all educational materials and partnership with CDx vendor.In conjunction with Commercial Diagnostics, external partnerships to enhance and enable the diagnostic strategy as well as the overall Talzenna brand strategy:
        • Partner with Commercial Diagnostics on appropriate strategies and initiatives related to Talzenna Dx objectives (e.g., Lab Alert programs, point-of-care education, educational partnerships).
        • Partner with OPSA (Oncology Patient Solutions and Alliances) in particular Advocacy and Professional Relations (A&PR) and Public Affairs on external partnerships to advance our diagnosis strategy, including advocacy and professional partners.
        • Lead innovative partnerships with third-party vendors (e.g., HiT solutions).
        • Partner with A&PR to identify new potential strategic alliances with these customer groups, gain insights, collaborate on resource development, and advance existing partnerships.Lead Omni-PC omnichannel program:
          • Lead strategy and execution of lab-alert program with 10X ROI and multiple Pfizer-firsts.
          • Program leverages lab alerts from 3 vendors to reach HCPs across personal, email, digital display, direct mail, and other channels.Budget captain and RC captain:
            • Lead Talzenna OpEx management and forecasting, working across the team and cross-functional partners.
            • Act as RC captain, working closely with all Talzenna Marketing, Medical, Legal and Regulatory colleagues to ensure RC excellence, operational quality and effectiveness, and adherence to RC norms.BASIC QUALIFICATIONS
              • Bachelor's degree and 8+ years of pharmaceutical industry experience required, or Master's degree and 7+ years of experience, or Ph.D./PharmD and 5+ years of experience required.
              • Exceptional product management as well as project and cross-functional team management skills.
              • Comfort with ambiguity, and complex "white space" environments.
              • Be an active contributor to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork.
              • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
              • Pharma Industry and Vaccines Business Knowledge: Understands trends in health care and pharmaceuticals; customer and stakeholder landscape, competitive dynamics, regulatory and access environment, delivery systems, channels and sources of business in the US and/or developed markets. Understands the drug development process. Uses knowledge of industry and market trends to develop strategies and to quantify business ideas.
              • Research & Analytics: Demonstrates understanding of analytic tools/methods, ability to generate strong customer insights and market intelligence. Effectively links insights to implications to inform strategy, planning and execution.
              • Collaboration: Works effectively within teams and across organizations and enterprise; shares responsibilities and credit; takes appropriate risks; celebrates/rewards accomplishments; demonstrates and instills in others a sense of urgency and ownership.
              • Influencing & Communications: Clearly articulates business direction and priorities, expectations, and action plans; effectively communicates, actively listens with the other's frame of reference in mind; shares information with team members and stakeholders; Strong presentation skills sufficient to Global BU Leadership and ELT level, and to external audiences.
              • Prioritization: Ability to prioritize asset/assets priorities, value drivers, and resource allocation required to optimize growth.
              • Demonstrated matrixed leadership.
              • Agility: Builds broad accountability, trusts and empowers and adapts own style to fit needs of the situation and individual.
              • Encourages experimentation: Uses test, learn, adapt and iterate to improve outcomes. Insists upon sharing and cross-pollination of ideas.
              • Openness and inclusiveness: Engages easily across all levels, actions demonstrate that he/she seeks out and values diverse perspectives, and withholds own judgment to create an open environment.
              • Transparency and communication: Gives real-time feedback and practices straight talk.
              • Uses influence: Understands role/position in the wider context; involves colleagues to set joint goals and share lessons learned.PREFERRED QUALIFICATIONS
                • Prior experience with a US and/or global product preferred.
                • Background in labs & diagnostics would be a plus for this role.OTHER JOB DETAILSLast date to apply is January 24, 2025. The annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share-based long-term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits. Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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Keywords: Pfizer, East Orange , US Talzenna Marketing Director, HRR Testing Lead, Advertising , New York, New Jersey