Manager, Brand Marketing

Company: Known
Location: New York
Posted on: January 23, 2025

Job Description:

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.Ad Age touted that "Known may be the ultimate example of a full-service agency," and honored us with two prestigious recognitions this year:. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday's Most Innovative Media Agency to name a few.We couldn't create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOUAbout the role:The Brand Marketing Manager is an exceptional listener and an even better storyteller - with the ability to translate the toughest client challenges into a simple and elegant strategic approach that resonates with clients and internal teams alike.This role would be part of a dedicated team serving one of our largest media and entertainment AOR relationships. Collectively, this team of strategists and data analysts will be responsible for developing briefs, audience strategies, and cultural analyses to drive title- and franchise-level marketing efforts across our client's broadcast and cable properties.WHAT YOU'LL DOIn this role, you'll be expected to:

• Lead the collection and analysis of data, cultural intelligence, audience insight, and industry knowledge to tell a clear and inspirational story
• Develop a clear, convincing train of thought that leads to a powerful strategic idea
• Know a great idea when you see one, or to help articulate a great idea when it's not quite there yet
• Excel at leading discussions and presenting to both clients and internal teams at Known at the highest levels
• Partner with peers, director-level strategy leads and account lead to nurture and grow the account
• Ability to lead various projects at onceIdeally, you are:
  • Familiar with the entertainment landscape and understand the mechanics of marketing motions in large media entities
  • A chronically online "culture vulture" who loves TV
  • A true marketer who knows how to be a steward of brand storytelling across paid, owned and earned channels
  • A natural storyteller, capable of crafting inspired ideas that can be translated to a tactical levelYou are excited to and capable of:
    • Developing and continually improving current products & deliverables such as:
    • • • Brand strategy:
          • Landscape and audience assessment
          • Consumer / cultural insights development
          • Strategic narrative storytelling
          • Positioning and brand idea articulation
          • Messaging and content strategy:
            • Brand equities and message writing
            • Creative brief research and development
            • Creative territory ideation
            • Channel strategy, planning and briefing
            • Media and creative campaign support and consultation
            • Helping to build and grow relationships with clients, ensuring they remain connected to our process, progress and deliverables.
            • Working well with other functions within the company including researchers, data scientists, media buyers/planners, creatives and others.
            • Adopting and infusing the company vision and mission into the day to day activities.WHO YOU ARE AND WHAT YOU HAVE
              • At least 6 years' experience in a strategy or marketing role, with at least two years of media/entertainment experience
              • A passion for understanding our partners' needs and becoming their trusted advisor.
              • Deep empathy for consumers, our partners and our teammates.
              • Self-motivated with a history of high integrity with the ability to develop new strategic thinking, approaches, and deliverables independently
              • Strong interpersonal and written skills.
              • Ability to partner with and mentor junior strategists
              • Openness to hybrid working environment (NY team members typically spend 3+ days a week in our Bryant Park office)SOME OF OUR PERKS
                • Unlimited paid time off
                • 401k with company matching and no vesting period
                • Annual bonuses
                • Generous medical plan
                • Paid parental leaveONE LAST THING TO ASK YOURSELFAll this might sound great, but you're probably still wondering, "Would I be a good fit for Known?" or "Would Known be a good fit for me?" Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There's always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.The base salary for this position is $100K-$125K.This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.#LI-RR1
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Keywords: Known, East Orange , Manager, Brand Marketing, Advertising , New York, New Jersey