Search Engine Marketing Senior Strategist

Company: Verizon
Location: Basking Ridge
Posted on: January 21, 2025

Job Description:

When you join VerizonYou want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.What you'll be doing...Verizon's Digital Marketing team is hiring a Search Engine Marketing Senior Strategist to assist in paid search strategic planning, investment and partner management. You will partner closely with other leaders within the digital marketing center of excellence to drive Marketing effectiveness and efficiencies. You should bring a fresh perspective on how the SEM operation can evolve as an in-house team, and will support the process on any changes/shifts that you feel are necessary to get the job done well. You will assist relationships with external search partners, including emerging search partners and optimization technologies. We expect you to come with a strong understanding of the evolution of search and the benefits of thinking about SEM and SEO holistically.Responsibilities include:

• Managing SEM functions for multiple units within Verizon Consumer Group.
• Campaign development, bid strategy, optimization and channel management.
• Making recommendations with respect to any changes to the existing tech stacks.
• Assisting relationships with all external search partners.
• Overseeing the execution associated with SEM campaigns.What we're looking for...You'll need to have:
  • Four or more years of relevant experience required, demonstrated through work experience and/or military experience.
  • Marketer/agency/consultative services experience in SEM.
  • Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, Performance Max, PLAs, Shopping engines).
  • Experience in search analysis and reporting.
  • Analytical skills in developing marketing reports that enhance SEM performance efficiencies.Even better if you have one or more of the following:
    • Bachelor's degree or four or more years of work experience.
    • Ability to manage projects across multiple stakeholders.
    • Exceptional communication skills.
    • Data visualization experience.
    • Fluency in data-driven targeting and reach strategy.
    • Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
    • Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.Where you'll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.Scheduled Weekly Hours40Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out page to learn more.Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $86,000.00 and $159,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.
      
      
      
      
      
      
      
      
      
      
      

Keywords: Verizon, East Orange , Search Engine Marketing Senior Strategist, Advertising , Basking Ridge, New Jersey