Growth Marketing Manager

Company: Asystem
Location: New York
Posted on: January 21, 2025

Job Description:

Growth Marketing Managers play a vital role in customer acquisition for our portfolio of clients. You'll be hands-on with Meta, Search (Google and Bing), along with TikTok and YouTube for some of the most cutting-edge brands.
This role works in partnership with a Senior Growth Marketing Manager and General Manager.
Responsibilities

• Contribute to Strategic PlanningYou'll develop an expertise of ad platforms and industry trends that add to client strategy and drive performance. You'll collaborate with Creative and Analytics teams to elevate our approach. Ideal candidates are motivated to lead plans for a handful of accounts over time.
  
• Coordinate Launches + Uphold ProcessYou'll coordinate flawless, best-in-class account launches and optimizations across Meta, TikTok and Google. This includes client interfacing, internal documentation and maintaining flawless QA standards. Ideal candidates are detail-oriented.
  
• Analyze + Optimize for Performance GoalsYou'll be responsible for day-to-day ad account optimizations in relation to client growth strategy, pacing goals, and industry trends. You'll use data to develop and scale paid campaigns to maximize efficiency and implement tests. Ideal candidates want to be a best-in-class media buyer.
  
• Creative Analytics + ProductionYou'll live and breathe creative. This role works directly with clients and the creative team, delivering insights, competitor analysis and recommendations for how to produce and design engaging ads. Ideal candidates care about consumer psychology and social media trends.
  
• Client Communication & ServiceYou'll own communication with clients alongside the rest of your pod. This includes: bi-weekly/monthly agendas, performance plans, creative requests and any odds and ends that arise. Ideal candidates appreciate how clear communication and expectation setting can lead to good relationships internally and externally.
  
  Qualifications
  

• 
  
• 2-3 years experience with hands-on keyboard Paid Social and ideally Search channel management, preferably in an agency environment.
  
• Solid understanding of core growth KPIs such as: CPM, CTR, CPC, CVR, CAC, ROAS.
  
• Experience with testing and reporting across strategies, creative and landing pages.
  
• Proficient with Google Sheet/Excel formulas.
  
• Experience with Project Management Tools such as Asana.
  
• Experience with Notion for External Communication.
  
• Preferred working timezone is MST/CST but open to a choice between PST-EST.
  
  Intangibles
  
  • 
    
  • Primary: Organized, Proactive, Communicative
    
  • Secondary: Gumption, Humble, Curious
    
    Team Player
    
    • 
      
    • Comfortable being relied on to balance workload and deliverables. Displays sense of urgency when necessary.
      
    • A team player through and through: sees that no idea is too off the wall to surface, no job is too small to get done, and problems can be solved collaboratively.
      
      Benefits
      
      • 
        
      • 100% Remote
        
      • Flexible PTO
        
      • Leadership Participates in Day-to-Day Work
        
      • Fun, High-Growth Clients
        
      • Inclusive
        
      • A Team That Has More Going On Than Just Work
        
        About DTCo
        DTCo is a top-flight, boutique growth agency, delivering on growth strategy, media buying, ad/landing page creation and advanced analytics. DTCo has made and changed businesses over the last 3.5 years and continues to differentiate by building a team that evolves and elevates our clients.
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Keywords: Asystem, East Orange , Growth Marketing Manager, Advertising , New York, New Jersey